Our Story
Welcome!
My name is Ann. My daughter is Alice.
The name of our brand is devoted to my little girl, who inspired me to this project.
I've always been a creative person, but I've been working in the office the whole life. Frankly speaking, I couldn't achieve my potential there.
When my daughter was born, I, like every mum, wanted to dress her up in amazing and qualitative clothes. But I not always could find that I needed.
All my ideas I brought to the surface. Dresses, fur coats, swimsuits... Someday, when there were too many sketches, I came up to my husband and told about my idea to open a baby store. He supported me and even helped to finance my first collection.
That is only the beginning of brand's history- mum's love story of the daughter, the story about beauty and inspiration.